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Matiere Premiere

Matière Première was founded in Paris in 2019 by Aurélien Guichard — one of the most accomplished perfumers of his generation, responsible for compositions including Gucci's Mémoire d'une Odeur (with Alberto Morillas), Narciso Rodriguez All Of Me, and contributions to several Chanel and Hermès creations. His founding thesis was as its name suggests: to place the raw material — the ingredient itself — at the absolute centre of the fragrance proposition. Each Matière Première composition is built around a single exceptional raw material sourced with meticulous attention to origin, quality, and sustainability.

Guichard creates each composition himself, using the full depth of his industry experience to build architectural structures that showcase a single ingredient without simplifying it. Radical Rose (2020) — created around Rosa centifolia, the rose of Grasse — is among the most technically sophisticated rose compositions in contemporary niche perfumery, using a series of complementary materials to amplify the rose's depth rather than adding unrelated elements. Crystal Saffron (2020) explores saffron — one of perfumery's most expensive and challenging ingredients — with an unusual clarity. French Flower (2020), a jasmine absolute composition, demonstrates Guichard's ability to render a familiar ingredient with complete originality.

Radical Rose (2020) is Matière Première's most celebrated composition — a Rosa centifolia study of extraordinary sophistication that uses complementary rose extractions and a minimal wood-musk base to create a rose fragrance unlike any commercial alternative. Critics have noted it as one of the finest rose fragrances created since 2000. Crystal Saffron provides a rare experience of saffron at genuine quality — its metallic, slightly medicinal character revealed with clarity that lesser saffron fragrances obscure with sweetness. Falcon Leather (2020) — leather, oakmoss, iris, and smoke — demonstrates the range beyond flowers and spices.

Matière Première occupies ultra-premium accessible niche — EDPs from €180-€250 for 100ml — with Guichard's extraordinary industry credentials and the single-ingredient philosophy delivering compositions of genuine rarity.

Every Matière Première fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.

Matiere Premiere — Common Questions

Who is Aurélien Guichard and why did he found Matière Première?

Aurélien Guichard is one of the most accomplished active perfumers, responsible for Gucci's Mémoire d'une Odeur (with Alberto Morillas), Narciso Rodriguez All Of Me, and contributions to Chanel and Hermès. He founded Matière Première in Paris in 2019 to build each composition around a single exceptional raw material sourced with meticulous attention to origin and quality — a philosophy his name directly states: 'raw material first.'

What is Radical Rose?

Radical Rose (2020) is Matière Première's most celebrated composition — a Rosa centifolia study using Grasse rose with complementary extractions and a minimal wood-musk base to create a rose of extraordinary depth. Critics have noted it as one of the finest rose fragrances made since 2000. Where most rose fragrances add fruits, musks, and florals to make the rose accessible, Radical Rose removes everything that doesn't serve the rose — radical in its compositional restraint.

What does 'Matière Première' mean?

'Matière Première' translates as 'raw material' or 'prime matter' in French — reflecting Aurélien Guichard's founding philosophy that the quality of the ingredient determines the quality of the fragrance. Each composition is designed to showcase a single exceptional raw material: Rosa centifolia from Grasse, saffron from Iran, jasmine from Grasse, leather accord — explored with the depth that only a master perfumer's full technical vocabulary can achieve.

How does Matière Première compare to Frederic Malle in ingredient-focused niche?

Both houses treat ingredients with extraordinary respect — Frédéric Malle's Portrait of a Lady uses Bulgarian and Turkish rose absolute at extraordinary concentration; Matière Première's Radical Rose builds the entire composition around a single rose. Malle's model credits multiple external perfumers; Guichard creates everything himself. At comparable price points, both represent genuinely exceptional quality — Malle for the breadth of its portfolio, Matière Première for the purity of its single-ingredient philosophy.

Can I try Matière Première fragrances as samples?

Yes — The Scent Stories® stocks authentic Matière Première samples and miniatures including Radical Rose, Crystal Saffron, French Flower, and more. All are factory-sealed and brand-packaged, shipped worldwide.

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