Gucci

Gucci is one of the world's most iconic Italian luxury fashion houses, founded in Florence in 1921 by Guccio Gucci. Their fragrance library spans decades of cultural influence — from Flora (1966, created for Princess Grace of Monaco) to Bloom and the provocative Guilty range. Gucci fragrances are as bold and distinctive as the brand itself — never boring, always memorable.

Every Gucci fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged.

Gucci — Common Questions

What is Gucci's most famous fragrance?

Gucci Bloom (2017) is a modern classic — a rich, white floral centered on tuberose and jasmine. Gucci Guilty and Mémoire d'une Odeur are also celebrated globally. Flora has historical significance as one of fashion's most storied fragrances.

Is Gucci a luxury brand?

Yes — Gucci is one of the world's most valuable luxury fashion houses, founded in Florence in 1921 and now part of the Kering group. Their fragrances reflect the brand's maximalist, cultural boldness.