Hugo Boss

Hugo Boss is a German luxury fashion and lifestyle company founded in Metzingen in 1924. One of the most globally successful fragrance brands, Boss has created enduring classics like Boss Bottled (1998) — which holds the record for most bestselling men's fragrance in Germany for over two decades — alongside Alive, Boss The Scent, and the clean, contemporary Boss range.

Every Hugo Boss fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged.

Hugo Boss — Common Questions

What is Hugo Boss's most popular fragrance?

Boss Bottled (1998) is one of the bestselling men's fragrances in history — a warm apple-cinnamon-sandalwood composition worn by hundreds of millions of men worldwide. Boss The Scent and Hugo Man are other massive global bestsellers.

Is Hugo Boss a luxury brand?

Hugo Boss is a German premium fashion brand positioned in the accessible luxury segment — a step above high street, below haute couture. Their fragrances are known for consistent quality and broad appeal.