Victoria's Secret

Victoria's Secret was founded in San Francisco in 1977 by Roy Raymond, who envisioned a lingerie boutique where men could shop for their partners without embarrassment — named after the Victorian era's suggestion of refinement beneath propriety. Raymond sold the brand to Limited Brands' Les Wexner for $1 million in 1982; Wexner transformed it into a global retail empire through the Victoria's Secret Catalogue and the annual Victoria's Secret Fashion Show, first broadcast in 1995. The brand became the world's most recognised lingerie company, generating over $7 billion annually at its peak. The fragrance line — launched in the 1990s — became an essential component of the Victoria's Secret experience, with Bombshell, Bare, and Love Spell achieving global recognition beyond the brand's core lingerie identity.

Victoria's Secret fragrances are produced internally through the brand's own fragrance development team, working with fragrance houses including Givaudan and IFF. Bombshell (2010) — created using passion fruit, peony, vanilla orchid, and musk — became the brand's most commercially significant fragrance: a fresh, floral-fruity composition that captured the optimistic femininity the brand had built its entire visual identity upon. The fragrance received unexpected publicity when it was reported to repel mosquitoes — a viral moment that brought significant media attention. Love Spell (2001) — cherry blossom, peach, jasmine, and white musk — is a lighter, more accessible youth-oriented companion.

Bombshell (2010) is the house's definitive commercial achievement — a passion fruit-peony-vanilla orchid-musk composition that became one of the bestselling feminine fragrances in the American mass-prestige market. Bare (2019) — an intimate, skin-like composition of sandalwood, musk, and white petals — represents a more sophisticated direction, designed for the customer who has graduated from Bombshell's exuberance toward quieter personal chemistry. Love Spell (2001) remains consistently beloved for its cherry blossom-peach youthfulness. Pure Seduction (grapefruit, plum, and freesia) is among the most popular body mist-format fragrances in the brand's catalogue.

Victoria's Secret occupies the accessible mass-prestige tier — EDPs from €30-€60, body mists and lighter formats from €15-€30 — making it the most accessible prestige-adjacent fragrance brand in this guide. Their direct-to-consumer retail model provides quality at prices genuinely difficult to replicate in the traditional luxury fragrance distribution system.

Every Victoria's Secret fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.