Creed

Creed is one of the most storied luxury fragrance houses in the world, founded in London in 1760 by James Henry Creed. For over 260 years, the house has supplied bespoke fragrances to European royalty, heads of state, and the world's elite. Aventus — launched in 2010 — became one of the most celebrated and imitated fragrances in history, while Millesime Imperial, Green Irish Tweed, and Silver Mountain Water are beloved classics.

Every Creed fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged.

Creed — Common Questions

Is Creed the oldest luxury perfume house?

Creed is one of the oldest luxury fragrance houses, founded in London in 1760 — giving them over 260 years of continuous history. They have supplied fragrances to royalty across Europe for generations.

What is Creed Aventus?

Creed Aventus (2010) is arguably the most influential men's fragrance of the 21st century — a complex blend of blackcurrant, birch, and ambergris that has inspired countless imitations. It symbolises power, success, and achievement.

Why is Creed so expensive?

Creed uses the highest quality raw materials — including Bulgarian rose, Indian oud, and Ambergris — and employs traditional infusion methods passed down through generations. Their fragrances are produced in small batches to maintain quality.