Marc Jacobs

Marc Jacobs was born in New York City in 1963 and grew up in the West Village, raised by his grandparents after his parents' divorce. He studied at the High School of Art and Design before winning the Perry Ellis Gold Thimble Award at Parsons School of Design, where his 1984 graduation collection was immediately purchased in its entirety by Charivari department store. He launched his own label in 1986, then joined Perry Ellis in 1989 where his 1993 grunge collection — featuring flannel, ripped tights, and Doc Martens, priced at thousands of dollars — resulted in his dismissal but made him a legend in fashion history. His subsequent twenty-year tenure as creative director of Louis Vuitton (1997-2013) transformed the brand from a luggage company into the world's most valuable luxury brand. Fragrances entered the Marc Jacobs brand in 2000 through Coty licensing.

Daisy (2007) — created by Alberto Morillas with Loc Dong — is one of the most commercially successful fragrance launches of the 21st century. Morillas used wild strawberry, violet leaves, jasmine, gardenia, vanilla, and musk to create a clean, modern feminine in a bottle crowned with oversized daisy petals. The composition manages to be simultaneously innocent and sophisticated — youthful without being childish, clean without being austere. Within five years of launch, Daisy had become one of the top-ten global feminine sellers. Dot (2012), also by Morillas, used honeysuckle, dragon fruit, coconut, jasmine, vanilla, and driftwood in a warmer, more playful direction. Honey (2013) continued the accessible sweetness.

Daisy (2007) is Marc Jacobs's definitive achievement in fragrance — a wild strawberry-violet-gardenia-vanilla composition that has sold hundreds of millions of bottles and spawned six extensions including Daisy Eau So Fresh, Daisy Dream, Daisy Love, and Daisy Wild. Each extension explores a different facet of the original's fresh femininity: Daisy Dream (blackberry, jasmine) adds dreaminess; Daisy Love (cloudberry, daisies, cashmere) adds warmth; Daisy Wild (magnolia, vetiver) adds earthiness. Perfect (2020), created by Antoine Maisondieu, introduced a more mature direction with rhubarb, daffodil, and cashmeran for the fragrance-educated millennial.

Marc Jacobs occupies accessible luxury — EDPs from €65-€95 — with design creativity (the Daisy bottle is one of the most recognisable in prestige fragrance) and compositional quality that consistently exceed expectations at the price. The brand's connection to New York creative culture — genuine fashion DNA, not licensed corporate product — gives the fragrances authentic character.

Every Marc Jacobs fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.