Ferrari

Enzo Ferrari founded his automotive racing company in Maranello, Modena in 1939, initially as a racing team before producing road cars from 1947 onwards. The prancing horse emblem — derived from World War I pilot Francesco Baracca's personal symbol — has become one of the most recognised logos in global culture. Ferrari's road cars, produced in deliberately limited quantities at Maranello, represent the pinnacle of Italian automotive engineering and design. The fragrance programme, managed through Eurocosmesi licensing, produces accessible masculines that draw on the Ferrari brand's values of Italian passion, power, and precision.

Ferrari fragrances are created with leading commercial perfumers, with the house's automotive heritage consistently informing each composition. Ferrari Black (2002) — bergamot, grapefruit, lavender, cedar, musk, and amber — is an accessible fresh masculine that translates the Ferrari experience into an everyday scent. Ferrari Red (2005), a warmer composition of mandarin, basil, and vetiver, is more suited to autumn-winter wearing. Ferrari Scuderia Blue (2008) introduces a fresher, more contemporary aquatic direction.

Ferrari Black (2002) is the house's most globally distributed composition — a fresh aromatic masculine of bergamot-grapefruit-lavender-cedar-musk that has built a large, loyal following in emerging markets for its accessible fresh quality at competitive prices. The Ferrari prancing horse bottle design makes the brand immediately recognisable in retail environments. Ferrari Red provides a warmer counterpoint for cooler months.

Ferrari occupies accessible entry prestige — EDTs from €30-€55 — with the world's most desirable automotive brand lending aspirational cachet to genuinely pleasant, accessible compositions.

Every Ferrari fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.

Ferrari — Common Questions

When did Ferrari launch fragrances?

Ferrari's fragrance programme launched with Ferrari Black in 2002, managed through Eurocosmesi licensing. The programme produces accessible masculines and feminines drawing on the Ferrari brand's values of Italian passion, power, and precision — making the world's most aspirational automotive brand accessible through fragrance at everyday prices.

What is Ferrari Black?

Ferrari Black (2002) is the house's most globally distributed composition — a fresh aromatic masculine of bergamot, grapefruit, lavender, cedar, musk, and amber. It delivers a clean, pleasant masculine experience at an accessible price point, with the Ferrari prancing horse bottle providing immediate brand recognition. Its widespread popularity in South Asia and the Middle East reflects the Ferrari brand's universal aspirational appeal.

How does Ferrari compare to Mercedes-Benz and Bentley in automotive fragrance?

All three are automotive luxury brands with fragrance programmes at accessible price points. Ferrari has the highest brand aspirational value globally — the most desired car brand — but the most accessible fragrance pricing. Mercedes-Benz occupies the middle positioning. Bentley is priced highest reflecting the car brand's exclusive positioning. Ferrari's combination of maximum aspirational brand equity at minimum fragrance price makes it the strongest accessible value proposition.

Are Ferrari fragrances long-lasting?

Ferrari fragrances are formulated for moderate longevity — their EDT formulations typically deliver 5-7 hours on skin with light to moderate projection. The EDP concentration variants offer better staying power. At their accessible price point, performance is appropriate and consistent with quality expectations.