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Tory Burch

Tory Burch is an American fashion designer born in Valley Forge, Pennsylvania in 1966 who launched her eponymous fashion label in New York in 2004. Her first boutique on Elizabeth Street in NoLita opened with fashion press in attendance and Oprah Winfrey subsequently featured her Reva Ballet Flat on her show — creating overnight national awareness. The brand became the fastest-growing fashion company in American history, generating $1 billion in revenue within seven years. The double-T logo and Reva Ballet Flat are iconic American fashion objects. The fragrance programme, managed through Coty, produces sophisticated feminines that capture Tory Burch's preppy-meets-bohemian New York aesthetic.

Every Tory Burch fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged.

Tory Burch — Common Questions

Who is Tory Burch?

Tory Burch is an American fashion designer who launched her New York label in 2004, becoming the fastest-growing fashion company in American history — reaching $1 billion in revenue within seven years. Famous for the Reva Ballet Flat and double-T logo, the brand captures preppy-meets-bohemian New York femininity.

What is Tory Burch's most popular fragrance?

Tory Burch EDP (2013) is the house's flagship — a bergamot, yuzu, cardamom, iris, and vetiver composition that captures the brand's signature mix of preppy refinement and bohemian freshness. Tory EDP (2022) updated the palette with floral warmth.

Can I try Tory Burch fragrances as samples?

Yes — The Scent Stories® stocks authentic Tory Burch samples. All are factory-sealed and brand-packaged, shipped worldwide.

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