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Guy Laroche

Guy Laroche was born in La Rochelle, France in 1921 and founded his Paris couture house in 1957, creating fashion known for its blend of femininity with structured sportswear simplicity. His 1977 fragrance Fidji became one of the most successful feminine launches of its decade — a white floral composition with an iconic island-shaped bottle. Drakkar Noir (1982) became one of the most successful masculine fragrances in history, with its bold fougère structure defining 1980s European masculinity.

Every Guy Laroche fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged.

Guy Laroche — Common Questions

When was Guy Laroche founded?

Guy Laroche founded his Paris couture house in 1957 after training with Jean Desses. Fidji (1977) became one of the decade's most successful feminine fragrances. Drakkar Noir (1982) became one of the most successful masculine fragrances in history — a bold fougère that defined European masculinity in the 1980s.

What is Drakkar Noir?

Drakkar Noir (1982) is a bold, classic fougère masculine of lavender, herbs, and woody musks that defined masculine fragrance in the 1980s. It was among the bestselling masculines of its decade and introduced the intense, confident European masculine scent that subsequent fragrances referenced.

Can I try Guy Laroche fragrances as samples?

Yes — The Scent Stories® stocks authentic Guy Laroche samples. All are factory-sealed and brand-packaged, shipped worldwide.

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Guy Laroche

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