Louis Vuitton

Louis Vuitton founded his trunk-making workshop in Paris in 1854 at 4 Rue Neuve des Capucines, creating flat-topped, airtight trunks — a revolutionary alternative to the curved dome-top trunks of the era — for an aristocratic clientele that included Empress Eugénie of France. His son Georges introduced the signature Damier canvas in 1888 and the iconic Monogram canvas in 1896 — among the most recognised patterns in the history of luxury. Today Louis Vuitton is the world's most valuable luxury brand by revenue, generating over $20 billion annually within the LVMH group. The fragrance programme, relaunched in 2016 after decades of absence, represents one of the most significant and ambitious returns to haute parfumerie in the luxury industry's recent history.

Jacques Cavallier Belletrud — appointed as Louis Vuitton's master perfumer in 2012 — is one of the most accomplished perfumers of his generation, having previously created Jean Paul Gaultier's Le Male (1995) and Flowerbomb (with two others, 2005). His return to the house that bears the world's most famous initials was accompanied by extraordinary resources: his own dedicated perfumery laboratory in Grasse, access to LVMH's vast ingredient libraries, and complete creative autonomy. Cavallier Belletrud's philosophy is one of botanical specificity — identifying a single raw material and building an entire world around it rather than blending for commercial consensus.

Attrape-Rêves (2019) — created by Cavallier Belletrud — is a complex, abstract composition of jasmine, tuberose, ylang-ylang, rose, orange blossom, and litchi that has attracted extraordinary critical admiration for its simultaneous complexity and wearability. Afternoon Swim (2019), a composition of citruses and cool musks, is the house's most accessible and universally wearable creation. Spell on You (2019), built on rose absolute and an unusual vetiver-sandalwood accord, is the most intimate and seductive. The exclusive Les Extraits collection — Pur Oud, Cœur Battant, Ombre Nomade — represents Cavallier Belletrud's most ambitious and expensive compositions, available exclusively in Louis Vuitton stores worldwide.

Louis Vuitton fragrances are exclusively available in LV boutiques — they cannot be purchased in department stores or through conventional fragrance retail channels. This exclusivity, combined with Cavallier Belletrud's extraordinary talent, makes them among the most genuinely sought-after fragrances in the world. EDPs range from €290-€400; Les Extraits from €500-€1,500.

Every Louis Vuitton fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.