Rabanne

Paco Rabanne the brand rebranded as simply 'Rabanne' in 2023, following the death of Francisco Rabaneda Cuervo — known universally as Paco Rabanne — in February 2023. The rebranding represents a deliberate repositioning toward a new creative direction under Julien Dossena, while maintaining the fragrance heritage built over six decades. The Rabanne fragrance portfolio — managed by Puig Group — remains the same commercial powerhouse that 1 Million, Lady Million, Olympéa, and Phantom made it: one of the most globally successful accessible luxury fragrance businesses in the industry.

The Rabanne (previously Paco Rabanne) fragrance line continues to be developed through Puig's relationships with leading perfumers. Fame (2022) — the house's first post-rebrand major feminine launch — was created by Marie Salamagne and Dora Baghriche using mango, jasmine, vetiver, amber, and musks in a bold, metallic feminine that reflects Julien Dossena's space-age aesthetic direction. The bold robot-shaped bottle represents Rabanne's continued commitment to sculptural, conversation-starting flacon design.

Fame (2022) is the house's breakthrough post-rebrand feminine — a metallic mango-jasmine-vetiver composition housed in an extraordinary robot-shaped bottle that has become one of the most discussed fragrance flacons of its year. The composition, by Marie Salamagne and Dora Baghriche, is bold and contemporary — consistent with Julien Dossena's direction for the fashion house. The classic Rabanne heritage — 1 Million, Lady Million, Olympéa — continues to perform strongly in global retail, maintaining the brand's position as one of the most commercially successful in accessible luxury fragrance.

Rabanne occupies accessible luxury — EDPs from €70-€110 — continuing Paco Rabanne's five-decade tradition of bold, sculptural, commercially intelligent fragrance design.

Every Rabanne fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.