Rabanne

Paco Rabanne the brand rebranded as simply 'Rabanne' in 2023, following the death of Francisco Rabaneda Cuervo — known universally as Paco Rabanne — in February 2023. The rebranding represents a deliberate repositioning toward a new creative direction under Julien Dossena, while maintaining the fragrance heritage built over six decades. The Rabanne fragrance portfolio — managed by Puig Group — remains the same commercial powerhouse that 1 Million, Lady Million, Olympéa, and Phantom made it: one of the most globally successful accessible luxury fragrance businesses in the industry.

The Rabanne (previously Paco Rabanne) fragrance line continues to be developed through Puig's relationships with leading perfumers. Fame (2022) — the house's first post-rebrand major feminine launch — was created by Marie Salamagne and Dora Baghriche using mango, jasmine, vetiver, amber, and musks in a bold, metallic feminine that reflects Julien Dossena's space-age aesthetic direction. The bold robot-shaped bottle represents Rabanne's continued commitment to sculptural, conversation-starting flacon design.

Fame (2022) is the house's breakthrough post-rebrand feminine — a metallic mango-jasmine-vetiver composition housed in an extraordinary robot-shaped bottle that has become one of the most discussed fragrance flacons of its year. The composition, by Marie Salamagne and Dora Baghriche, is bold and contemporary — consistent with Julien Dossena's direction for the fashion house. The classic Rabanne heritage — 1 Million, Lady Million, Olympéa — continues to perform strongly in global retail, maintaining the brand's position as one of the most commercially successful in accessible luxury fragrance.

Rabanne occupies accessible luxury — EDPs from €70-€110 — continuing Paco Rabanne's five-decade tradition of bold, sculptural, commercially intelligent fragrance design.

Every Rabanne fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.

Rabanne — Common Questions

Is Rabanne the same as Paco Rabanne?

Yes — Rabanne is the rebranded name for Paco Rabanne, following the death of Francisco Rabaneda Cuervo in February 2023. The Puig-managed fragrance portfolio — 1 Million, Lady Million, Olympéa, Phantom, and Fame — continues unchanged. The rebrand represents a repositioning toward new creative director Julien Dossena's space-age aesthetic while maintaining the fragrance heritage built over six decades.

What is Rabanne Fame?

Fame (2022) is the house's first major feminine launch under the Rabanne rebrand — a mango-jasmine-vetiver-amber composition by Marie Salamagne and Dora Baghriche housed in a sculptural robot-shaped bottle. Its metallic, futuristic character reflects Julien Dossena's aesthetic direction for the fashion house and continues the Rabanne tradition of fragrances that generate conversation through their bottle design as much as their composition.

Does Rabanne still make 1 Million and Lady Million?

Yes — 1 Million, Lady Million, Olympéa, and Phantom remain active in the Rabanne portfolio and continue to be global bestsellers. The rebrand from Paco Rabanne to Rabanne does not affect these iconic fragrances — they continue under the new brand name with the same compositions.

How does Rabanne/Paco Rabanne compare to Versace and Dolce & Gabbana?

All three occupy the accessible Italian/European luxury tier at comparable price points. Paco Rabanne is the most design-provocative — gold bar, diamond facets, robot bottles are unique in prestige fragrance. Versace is the most Mediterranean and classically Italian. Dolce & Gabbana is the most Sicilian-sunlit. For fragrance-as-design-object philosophy, Rabanne has no peer at its price point.

Can I try Rabanne fragrances as samples?

Yes — The Scent Stories® stocks authentic Rabanne samples and miniatures including 1 Million, Lady Million, Olympéa, Fame, and more. All are factory-sealed and brand-packaged, shipped worldwide.