Diesel

Diesel was founded in Bassano del Grappa, Veneto, Italy in 1978 by Renzo Rosso, who began making jeans in a workshop and grew the brand into a global lifestyle empire built on irreverent, anti-establishment messaging. 'Successful Living' became the brand's philosophy — a provocative statement that treated the aspiration for prosperity and fun as genuinely worth celebrating. The fragrance programme, producing iconic bottles and accessible compositions since the late 1990s, captures the same provocative spirit. Only The Brave (2009) — housed in a fist-shaped bottle — became the brand's most commercially successful and culturally recognised fragrance.

Every Diesel fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged.