Prada

Mario Prada founded his leather goods company in Milan in 1913, initially selling handbags, trunks, and accessories in a boutique at the Galleria Vittorio Emanuele II. The company remained a modest family business until his granddaughter Miuccia Prada — who holds a doctorate in political science and studied mime at Milan's Piccolo Teatro — took control in 1978 with her future husband and business partner Patrizio Bertelli. Miuccia transformed Prada into one of the most intellectually influential luxury brands in the world through a philosophy of 'ugly chic' — deliberately subverting beauty conventions to create objects of genuine conceptual interest. The famous black nylon backpack (1984), made from industrial material previously used for army tents and parachutes, became the most copied bag in luxury history and announced Prada's intellectual superiority. Prada fragrances operate under the brand's own management rather than licensing — an unusual commitment that maintains full creative control.

Prada's fragrance programme has worked with distinguished perfumers aligned with the brand's intellectual philosophy. Infusion d'Iris (2007), created by Daniela Andrier, is a landmark composition: a clean, dry iris supported by cedar and vetiver that uses the iris root (orris) as both heart and structure — one of the most expensive natural ingredients in perfumery. Andrier has become Prada's most consistent creative collaborator, creating Infusion de Fleur d'Oranger, Infusion de Mimosa, and Infusion d'Amande. Luna Rossa Carbon (2017) was created by Carlos Benaïm — the same perfumer who co-created Libre. Paradoxe (2022), created by Alberto Morillas and Loc Dong with Nadia Labidi, uses neroli, amber wood, and musk.

Luna Rossa Carbon (2017) has become Prada's bestselling masculine — an aromatic-metallic composition of lavender, bergamot, ambrette, and patchouli inspired by the Luna Rossa sailing team's carbon-fibre technology. Prada Paradoxe (2022) with neroli, amber wood, and white musk became the house's most commercially successful feminine launch in years. The Infusion d'Iris line — dry, elegant, and uncompromisingly sophisticated — remains the critical favourite and the house's most distinctive contribution to niche-adjacent designer perfumery. Candy (2011), with caramel, benzoin, and musks, demonstrated Prada's ability to deliver a gourmand with intellectual restraint.

Prada occupies premium accessible luxury — EDPs from €90-€150, La Femme and Intense concentrations reaching €180-€220. Their customer appreciates the intellectual dimension — the orris in Infusion d'Iris is there because of the concept, not convenience, and that intentionality is palpable in every bottle.

Every Prada fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.