Lacoste

René Lacoste was born in Paris in 1904 and became one of France's most celebrated tennis champions — winning seven Grand Slam titles between 1925 and 1929, including Wimbledon (1925, 1928) and the US Open (1926, 1927). Nicknamed 'le Crocodile' by the American press for his tenacity on court (a quality echoed in the crocodile logo), Lacoste collaborated with clothing manufacturer André Gillier to create the first polo shirt in 1933 — a short-sleeved, soft-collar cotton shirt with the crocodile embroidered on the chest that replaced the stiff formal shirts then worn in tennis. The polo shirt became one of the most copied garments in fashion history. Lacoste fragrances, launched in the 1980s, extended the brand's sporty French elegance into olfactive territory.

Lacoste fragrances are created through an Interparfums licensing partnership with leading perfumers. L.12.12 Blanc (2012), created by Antoine Maisondieu, is the house's most celebrated modern fragrance — a clean, white composition named after the code number of Lacoste's original white polo shirt. Bergamot, citrus, white cedar, and musks create a fresh, crisp masculine that translates the simple perfection of the original polo shirt into scent form. L.12.12 Vert (2012), with green accords, bergamot, and cedar, provides the house's most energetically sporty interpretation.

L.12.12 Blanc (2012) is Lacoste's most commercially successful and conceptually coherent fragrance — clean, crisp, and perfectly timed for a generation rejecting heavy, sweet masculines. Antoine Maisondieu's composition of bergamot, citrus, cedar, and musks achieves the olfactive equivalent of a freshly pressed white cotton shirt: pristine without being sterile. L.12.12 Vert (2012) provides more energetic, greener freshness for the active wearer. Lacoste Original (1984) is the house's historical masculine — a classic fougère of lavender, rose, and amber that defined French sporty masculinity in the 1980s. Pour Femme (2016), a floral-woody with magnolia and cedar, translates the brand's clean French aesthetic into an equally accomplished feminine.

Lacoste occupies accessible luxury — EDTs from €45-€75 — with a French sporty heritage that no other accessible brand genuinely matches. The crocodile logo on the bottle carries the weight of a century of sporting achievement and clean French design philosophy.

Every Lacoste fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.