Chopard

Chopard was founded by Louis-Ulysse Chopard in Sonvilier in the Swiss Jura mountains in 1860, initially producing watches and precision instruments for the pocket watch trade. The Scheufele family acquired Chopard in 1963 and began the transformation from movement manufacturer to full luxury jeweller and watchmaker — a process that produced the brand's most iconic creations: the Happy Diamonds watch (1976), with freely floating diamonds between sapphire crystals, and the Fleur de Lys jewellery collection. The fragrance programme was established in the 1990s, extending Chopard's philosophy of joyful luxury and fine craftsmanship into olfactive territory. The brand produces fragrances under its own direction, often in collaboration with Interparfums.

Chopard fragrances are developed in partnership with leading perfumers and fragrance houses. Happy by Chopard (2000), the brand's most recognisable fragrance, was created using bergamot, yellow orange blossom, grapefruit, white cedar, and woody musks to create a bright, optimistic feminine that directly translated the Happy Diamonds concept into scent — the idea of joy as a physical sensation. Casmir (1992), one of the brand's first fragrances, was created with a rich oriental of bergamot, nutmeg, peach, rose, and sandalwood over vanilla and amber that remains a benchmark comfortable oriental. Wish (1999) brought a softer floral-amber direction.

Happy by Chopard (2000) has maintained consistent global sales for over 20 years, becoming the brand's most recognisable fragrance — a bright, sunny citrus-floral-woody composition that translated the visual identity of the Happy Diamonds watch collection directly into scent. Its optimistic brightness has made it a perennial gift choice, particularly in Asian markets where the concept of happiness as a tangible commodity resonates deeply. Casmir (1992) remains among the finest accessible luxury orientals from any Swiss house — its bergamot-peach-rose-sandalwood-vanilla structure is genuinely comfortable and complex. Love by Chopard (2009), a rose-violet-sandalwood feminine, demonstrated the house's range.

Chopard occupies accessible luxury — EDPs from €60-€95 — with Swiss precision craftsmanship adding authenticity that comparable-priced Italian or French fashion house fragrances often lack. The Happy Diamonds DNA — diamonds floating freely as a symbol of joy rather than status — gives the fragrance programme an emotional philosophy beyond mere lifestyle aspiration.

Every Chopard fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.

Chopard — Common Questions

When was Chopard founded?

Chopard was founded by Louis-Ulysse Chopard in Sonvilier in the Swiss Jura mountains in 1860, initially producing watches and precision instruments. The Scheufele family acquired the brand in 1963 and transformed it into a full luxury jeweller and watchmaker. Their most iconic creation is the Happy Diamonds watch (1976) with freely floating diamonds between sapphire crystals. The fragrance programme launched in the 1990s, extending Chopard's philosophy of joyful luxury into olfactive territory.

What is the Happy Diamonds concept?

Happy Diamonds (1976) is Chopard's most iconic product concept — a watch in which faceted diamonds float freely between two sapphire crystals, liberated from their traditional fixed settings. The philosophical shift — diamonds as symbols of joy rather than status, moving freely rather than locked in place — became the founding concept of the Happy fragrance line. Happy by Chopard translates this 'liberated joy' philosophy into scent: bright, free, and optimistic rather than weighty or formal.

What is Casmir by Chopard?

Casmir (1992) is Chopard's most critically regarded oriental — a rich, comfortable composition of bergamot, nutmeg, peach, rose, jasmine, sandalwood, vanilla, and amber that remains a benchmark accessible oriental two decades after launch. Its achievement is balancing spice, fruit, flower, and resin into a seamless warmth that feels enveloping without being heavy. Among luxury brand orientals at accessible prices, Casmir is regularly cited alongside Shalimar and Opium as a composition of genuine historical significance.

How does Chopard compare to Van Cleef & Arpels and Boucheron in fine jewellery house fragrance?

All three are prestigious European jewellery houses with fragrance programmes at comparable price points. Boucheron has the deepest Paris couture heritage (founded 1858). Van Cleef & Arpels is the most fanciful and romantic. Chopard is the most joyful and Swiss-precise — its Happy Diamonds philosophy creates a warmth that Boucheron's Parisian severity and Van Cleef's fairy-tale mysticism don't replicate. For accessible luxury femininity that prioritises happiness over grandeur, Chopard's Happy line is uniquely positioned.

Can I try Chopard fragrances as samples?

Yes — The Scent Stories® stocks authentic Chopard samples, miniatures, and tester bottles including Happy, Casmir, Love, and more. All are factory-sealed and brand-packaged, shipped worldwide. Sampling Happy and Casmir together illustrates the full range of Chopard's olfactive philosophy — the bright, optimistic citrus-floral of Happy versus the warm, rich oriental comfort of Casmir — and often helps buyers identify which aspect of Chopard's character resonates most personally.