United Colors of Benetton is an Italian fashion brand founded in Treviso in 1965 by siblings Luciano, Giuliana, Gilberto, and Carlo Benetton. Known for their colourful knitwear and provocative 'United Colors' advertising campaigns shot by Oliviero Toscani throughout the 1980s-90s, Benetton became one of the first fashion brands to use advertising for social commentary rather than product promotion. Their fragrance programme produces accessible, cheerful feminines and masculines consistent with the brand's colourful, democratic aesthetic.

Every United Colors of Benetton fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged.

United Colors Of Benetton — Common Questions

When was United Colors of Benetton founded?

United Colors of Benetton was founded in Treviso, Italy in 1965 by the Benetton siblings. Their colourful knitwear and provocative social-commentary advertising made them one of the most recognisable Italian fashion brands globally.

What are Benetton fragrances like?

Benetton fragrances are accessible, cheerful, and colourful — consistent with the brand's democratic, inclusive aesthetic. Their affordable pricing makes them excellent entry-level fragrance choices.

Can I try Benetton fragrances as samples?

Yes — The Scent Stories® stocks authentic United Colors of Benetton samples. All are factory-sealed and brand-packaged, shipped worldwide.

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United Colors Of Benetton