Atkinsons
Atkinsons is one of the oldest British perfume houses, founded in London in 1799 by James Atkinson — a Scottish-born entrepreneur who opened his first shop on Bond Street and built a fragrance business that would eventually be granted Royal Warrants from both Queen Victoria and later monarchs. The house's flagship fragrance 24 Old Bond Street — named after their historic address — became one of Victorian England's most celebrated colognes, worn by the British aristocracy throughout the 19th century. Atkinsons largely disappeared from commercial prominence through the 20th century before a significant relaunch in 2013 under new ownership, bringing Victorian heritage formulas and aesthetic values into the contemporary niche fragrance market.
The revived Atkinsons works with contemporary perfumers to recreate and reimagine their Victorian heritage while adding genuinely new compositions. 24 Old Bond Street Triple Extract — their flagship — uses bergamot, petitgrain, lavender, geranium, patchouli, and oakmoss to recreate the Victorian cologne ideal at modern luxury concentrations. Oud Save The Queen (a witty name play on God Save The Queen) uses genuine oud, rose, and amber in a rich oriental that bridges Atkinsons' British heritage with Arabian fragrance traditions. The Nuptial Bouquet — reportedly recreated from the original formula created for Queen Victoria's wedding — uses florals and musks in a composition of notable historical significance.
Oud Save The Queen is the house's most commercially successful modern composition — the name's wit and the composition's quality making it immediately distinctive in the crowded oud-and-rose genre. 24 Old Bond Street Triple Extract represents the most authentic connection to the house's Victorian heritage, using classic cologne ingredients at EDP-strength concentrations. The Atkinsons range demonstrates how Victorian British perfumery traditions can be authentically reimagined without nostalgic pastiche.
Atkinsons occupies accessible niche luxury — EDPs from €100-€200 — with 225 years of British perfumery heritage giving them an historical depth that most contemporary niche houses cannot claim.
Every Atkinsons fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.
Atkinsons — Common Questions
How old is Atkinsons?
Atkinsons was founded in London in 1799 by James Atkinson — making it over 225 years old and one of the oldest British perfume houses in existence. The house held Royal Warrants from Queen Victoria and later monarchs, with their historic Bond Street address giving their 24 Old Bond Street cologne its name. The brand was relaunched in 2013 to bring Victorian heritage formulas into the contemporary luxury niche market.
What is Oud Save The Queen?
Oud Save The Queen is Atkinsons' most commercially successful modern composition — a genuine oud, rose, and amber oriental that bridges British heritage with Arabian fragrance traditions, named in witty homage to the British national anthem. The composition demonstrates the revived house's willingness to embrace contemporary luxury ingredients while maintaining their distinct British identity and humour.
What is 24 Old Bond Street?
24 Old Bond Street Triple Extract is Atkinsons' flagship heritage fragrance — named after their historic London address — recreating the Victorian cologne ideal using bergamot, petitgrain, lavender, geranium, patchouli, and oakmoss at modern EDP concentrations. It represents the most direct connection to the house's 225-year legacy and the British aristocratic fragrance tradition they served.
How does Atkinsons compare to Penhaligon's in British heritage niche?
Both are prestigious British heritage fragrance houses relaunched for the contemporary niche market. Penhaligon's (founded 1870) has similar Victorian heritage and royal warrant history. Atkinsons (founded 1799) is actually older. Both occupy the accessible British niche space, but Atkinsons' Oud Save The Queen has attracted more global attention for its witty naming and quality composition. Penhaligon's tends toward more classically British compositions; Atkinsons shows greater range.
Can I try Atkinsons fragrances as samples?
Yes — The Scent Stories® stocks authentic Atkinsons samples and miniatures including Oud Save The Queen, 24 Old Bond Street, and more. All are factory-sealed and brand-packaged, shipped worldwide.
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