DKNY

Donna Karan launched DKNY — Donna Karan New York — as her accessible label in 1988, creating a brand that captured the energy, attitude, and democratic pulse of New York City in contrast to the more formal luxury of the Donna Karan main line. DKNY became one of the most globally recognised fashion brands of the 1990s through aggressive marketing that made the New York lifestyle aspirational for consumers worldwide. The fragrance Be Delicious (2004) became one of the most commercially successful launches of its decade — the green apple bottle becoming as iconic as the fragrance inside. G-III Apparel Group acquired DKNY in 2016.

Be Delicious (2004) was created by Maurice Roucel using Granny Smith apple, rose, violet, sandalwood, and musks in a fresh, green-apple feminine that became the brand's defining composition. The real apple-shaped green bottle — designed by Fabien Baron — is one of the most recognisable fragrance flacons of the 2000s. Fresh Blossom (2008) provided a lighter, more floral interpretation. Pure DKNY (2012), a clean musk composition, offered the most understated direction.

Be Delicious (2004) remains DKNY's most iconic and commercially successful fragrance — Maurice Roucel's green apple-rose-sandalwood composition housed in the distinctive apple-shaped bottle. Its fresh, optimistic character perfectly captured the New York City energy the brand was built on. DKNY Golden Delicious (2009) — a warmer, rose-tinged interpretation — demonstrated the range. Men's Be Delicious provided a parallel masculine in citrus-woods-sandalwood.

DKNY occupies accessible prestige — EDPs from €50-€80 — with New York brand identity and the culturally iconic Be Delicious bottle making their fragrances immediately recognisable globally.

Every DKNY fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged — sourced from authorised channels and shipped worldwide.