Acqua Di Parma

Acqua di Parma is an Italian luxury fragrance and lifestyle house founded in Parma in 1916. Known for their signature Colonia — a timeless eau de cologne blending citrus, lavender, and subtle woods — the brand embodies understated Italian elegance and artisanal craftsmanship.

A favourite of the Milanese elite and international tastemakers for over a century, Acqua di Parma represents the pinnacle of refined Italian living. Every fragrance at The Scent Stories® is 100% authentic, factory-sealed and brand-packaged.

Acqua Di Parma — Common Questions

What is Acqua di Parma's signature scent?

Colonia is Acqua di Parma's most iconic fragrance — a classic Italian eau de cologne blending Sicilian citrus, Bulgarian lavender, and soft woods. It has been an emblem of effortless Italian elegance since 1916.

Is Acqua di Parma a luxury brand?

Yes. Acqua di Parma is an Italian luxury house with over a century of heritage, owned by the LVMH group. Their products are crafted in Italy using premium ingredients and housed in distinctive yellow packaging.

Who wears Acqua di Parma?

Acqua di Parma has long been the fragrance of choice for creative directors, architects, and the Italian fashion world. It appeals to those who appreciate understated quality over loud statements.